How to assess your own design work. Part 2: Elements of design
In part 1 of self-assessing design work, I wrote about design principles. In this article, I review each design element in detail. In this second step, I get help from the basics of art and design which are usually called the Elements of Design. Although there are debates about how many elements we need and have, I prefer to pay attention to six of them. There are plenty of resources online describing these elements if you are interested to learn more.
What color scheme do I use in my design: monochromatic, complementary, analogous, triad?
Does the color scheme support the design?
Do the colors work well together?
Is there any color that seems off?
What emotions do these colors convey?
What features does my line have: weight, shape, softness, edginess?
Do my lines support the rhythm and movement in my work?
Do my lines support the mood of my work?
How many shapes do I use in my work?
Do the shapes and lines work well together?
Can I remove or add more shapes?
Does any shape get in the way of the viewer’s eye?
Do I use any texture in my work?
How does the texture support the design?
If I remove the texture would it break the design?
Is my design light or dark? Is it how I want it to be?
Are there too dark or too light parts in my design?
Are there any areas that are low visible when I squint?
Does an object in space interfere with balance? Is it intentional?
Does an area or an object have more space around? Do I want them to stand out?
Does spacing support the rhythm in my design?
These steps summarize the process that I repeat until I’m satisfied with the result. The beauty of this method is that I can use it anytime in my design process. I don’t necessarily use it in each of my design works. Oftent this analysis happens unconsciously. But in times when I don’t feel happy with my work, or in times when I feel stuck, it helps determine what’s wrong and how to fix it.